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At the human body level, music is a lot like any other consumable. It doesn't get clamped on to your arm or leg; you listen, then it's gone. It's not like an artificial limb, more like a candy bar, where you chow down and throw away the wrapper. And these wrappers are the problem.
One of these wrappers is called the CD-ROM, and iTunes sells the equivalent of 416,000 of these per day. Now, I haven't done the math on the Shuffle, but it seems like having a few a these Shuffle things around is going to be a lot better then having 416,000 CDs a day being produced. If you absolutely need the get the CD, music vendors like Green Amoeba can sweeten the deal by taking your eWaste when you make a purchase, but this seems like a slightly inferior business model. Again, no math on this one, but having the semi-permanent Shuffle with the virtual mp3 songs seems better than having the semi-permanent CD-ROM player with the semi-permanent CDs.
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