Thursday, April 26, 2007

It's Showtime, Apple Shareholders

You might have heard that Apple shareholders have before them a resolution to remove certain hazardous chemicals from their products. The resolution asks Apple to produce a report, within six months of the shareholder meeting, on the feasibility of "eliminating persistent and bioaccumulative toxic chemicals, and all types of brominated flame retardants (BFRs) and polyvinyl chloride (PVC) plastics" from its products. The vote is May 10th.

The Apple board, of which Al Gore is a member, said no. And they voted unanimously. You do the math.

No? This one is a bit of a mystery. To preserve good consumer and investor relations, a little more information than "No" and the one-liner that Apple "already has adequate environmental standards" is required. Combing their site for additional text on the matter didn't turn up anything - you can try. Unlike Greenpeace, this treehugger doesn't feel the need to woodshed them, but this is just weird; are the chemicals not toxic? Is the resolution bullshit? When you are in the spotlight, you need to say something.

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