Monday, January 01, 2007

What the Other Guy is Washing

This is my ongoing saga on what vendors are doing to promote green computing - survey says that most new IT technology is adopted only after the competition does. This week I'm going to focus on the fringe element, improvements that are improvements but are also heavily advertised.

Epson - changes their packaging from white cardboard to 100% brown cardboard. Also, the plastic used in their cartridges will go from gray to a natural color. Hoo-ray. Is there an award for taking the smallest green step possible?

AMD - Keeps going with their sustainable ad campaign. A+ for raising awareness.

Virtual Iron - will let you try out its virtualization product on a single four-socket server for free. After that, it's $499 per socket. Still a little cheaper than VMWare.

Microsoft - claims that Vista Aero doesn't impact performance. Great, but the OS itself sucks up more energy that that ball in Times Square.


Keith R said...

I loved your remark about Epson! I rec'd their press release about the packaging change and I too was quite under-whelmed, given what I know other companies have been doing to "green" their operations in general and in the packaging field in particular. Almost as sad as their trumpeting the change were the number of blogs and news outlets that repeated it almost verbatim, not questioning the significance of the move. :-(

I am much more impressed by Epson's move in Argentina to take responsibility for their EOL products (I mentioned it in my blog last Sept.). I would like to see more such efforts by them and others in other LAC nations.

Best wishes to you and yours for a personally and professionally fulfilling 2007, in all the senses of the word.

Best Regards,

Mark Ontkush said...

Thanks Keith.

It's amzing how some of these news releases get thrown to the public after little/no deliberation. Part of the information world, I suppose.