Slowly, lovingly, Mr. Jobs dissects the frantic accusations being thrown at Apple's green computing program for months now into their constituent parts. His retort is measured, beautiful; you get the sense of a Zen master talking to a petulant schoolboy. And lo, after the lesson, you find that there is really nothing there. Like the fact that Apple stopped making CRT's in mid-2006, and eliminated all the associated lead problems that go with them. Or that Apple was RoHS compliant before the law went into effect. Or, by 2010, that Apple plans on recycling 28 percent of their eWaste by weight (almost three times more than current rates by other vendors), and they never ship it out of the US. Steve names names, but he doesn't do it often; he doesn't need to. And neither do I.
The beauty of Steve's writing (can I call you Steve?) is that you always get a chance to unite with whatever he's saying, and then go together into the void. You can see it with every author; Thomas Claburn from Information Week, Ken Barbalace from Environmental Chemistry, Zdnet, our avid Scuttlemonkey. Thank you Steve, for bringing up those results in my lackluster googling for this story; as you know, I used to work with one of those guys. Bless you. And fake Steve Jobs, eat your heart out; even though you are hilarious, you just don't exist.
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