The Money Thing

Sometimes you have to play catch up in this business. Take this one from IT Week (of all places, right?), where they postulate that green IT is really about the money. Quotes please:

'We heard two reasons why green matters: efficiency and corporate responsibility. Most IT decision-makers told us that a green purchase would only happen in the context of cost reduction.'

"We would do green because it makes business sense, not because it’s green. It would have to show cost savings."

Man, if this is where we are at right now, we are in deep trouble. It's not the sixties, no more yogurt bombs. Yes, it's about the money, it's about the survival of your business. I know that that means nothing to many businesses - your brother-in-law needs a job after all - but the sound of fingernails on chalkboard is too much for me.

The only saving grace is that they must be reading ecoIron:

'Technology marketers today will find increasingly receptive audiences for green evangelism,' he said 'Slowly, that receptivity will translate into action on the part of enterprise IT organisations.'

Green evangelism? Hey, I invented that term...