- Reduce IT costs.
- Reduce environmental impacts.
- Change user's hearts, minds, and habits.
When I give talks on this, topic a lot of people, particularly IT people, point out that they are already doing this. They are already choosing the best equipment for their corporation, it is already being managed. I ask them:
"Do you see the electric bills? Because that new server you just bought cost more to run in power than to buy."
"Why do you support 500 desktops a year that are only 2% utilized? "
"Why are the shipping your old computers to China to be burned in open pits by children?"
It's this kind of stuff. Way back when computers were big and heavy; they called them "Iron". I think we stil need the "iron", but in a different configuration, a green configuration. That's ecoIron.
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